3° euro anglais: Make history her story (suite). Breaking the glass ceiling: advertising campaigns

  Make history her story (suite). Breaking the glass ceiling: advertising campaigns.

a) Advertisement for the Kenwood Kitchen Mixer, 1961. The woman is smiling: she must be happy because she has a Kenwood Kitchen Mixer. The husband is happy too because his wife is going to cook for him. The husband probably gave the mixer to his wife: in 1961, women didn’t earn money and they mostly stayed at home.

b)Madison Avenue’s advertising campaign, 2009. This ad is for pans and it shows women are the ones expected to cook.

c) As a conclusion, those two advertisements aim at selling kitchenware. The first one was published in 1961, when most women were housewives, but the second one was published in 2009, and yet they both show that women are the ones expected to cook. Both ads are very/ deeply sexist. They are based on stereotypes.

earn money= gagner de l’argent

aim at = viser à

and yet= et pourtant

both= tous les deux

deeply=profondément